Carter Gentry

Senior Director of Delivery
ServiceSource

Carter Gentry is a recognized leader in developing and executing strategies that help B2B businesses grow and retain revenue from their existing customers. In his current role at ServiceSource, he is the practice leader for Healthcare and Hardware business units in the Global Nashville Sales Center. With over 15 years of experience in sales, account management, business development and marketing, Carter’s leadership at ServiceSource includes managing internal delivery teams as well as customer relationships. Prior to his promotion to his current role, he oversaw Selling Services at ServiceSource, growth strategies for the entire partner base at eSecuritel, and strategic partner relationships at Nexidia. He started his career in marketing honing his skills at multiple companies. Carter holds a MBA in Marketing from the University of Tennessee and a BA in Liberal Arts from Denison University.

Check out the incredible speaker line-up to see who will be joining Carter.

Download The Latest Agenda

Day One: Harnessing The Power of Service Technology and Analytics

Monday, October 2nd, 2017

11:10 Field Service as a Strategic Asset: Driving Revenue Growth from your Customer Base

For years in medical device field services, most of the information received about how your products and services are consumed was gathered while doing repair and maintenance work in the field. But today’s world is different. Connected medical products send more and more information to you in real-time that can be used as a strategic asset. This customer data can be used to inform strategic business decisions that turn your service and warranty business from a cost center to a profit center. Join Carter Gentry, Senior Director of Delivery at ServiceSource, to learn how developing a Revenue Lifecycle Management framework for ongoing customer engagement can help you identify and act on opportunities to increase revenue from your existing customer base.

13:30 Roundtable Discussions

Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own service challenges, successes & failures. And at Field Service Medical, you’re in control of the conversation. Since our inception four years ago, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other manufacturers are getting to grips with service & support. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1. How to Differentiate Your Company Through Service Excellence, Not Product
Duncan Heal, Managing Director/CEO, Market Intelligence International
Evans Manolis,.President, Market Intelligence International

2. Service In A Highly Regulated Environment
Greg Camara, Enterprise Sales Manager, Coresystems

3. Enhancing Field Service with Mobile Merged Reality and Virtual Presence
Drew Deaton, CEO, Help Lightning

4. Transforming Medical Device Field Service across Platforms, Systems and Oceans
Heather White, Director of Client Delivery, ForeFront

5. Integrate, Don’t Isolate: Integrating Powerful New Technology and Analytics to Improve Customer Experience and Increase Productivity
Ted Steffner, FieldOne Solutions Specialist, Microsoft

6. Using Product and Service Data as a Strategic Asset
Carter Gentry, Senior Director of Delivery, ServiceSource
Pete Geoly, Senior Manager of Solutions Marketing, ServiceSource

7. Are you being Servitized? Let's Discuss Servitization and its Enabler - The Internet of Things
John Danese, Senior Director, Life Sciences IBU, KPIT

15:50 Roundtable Discussions

Continuation of earlier roundtables:

1. How to Differentiate Your Company Through Service Excellence, Not Product
Duncan Heal, Managing Director/CEO, Market Intelligence International
Evans Manolis,.President, Market Intelligence International

2. Service In A Highly Regulated Environment
Greg Camara, Enterprise Sales Manager, Coresystems

3. Enhancing Field Service with Mobile Merged Reality and Virtual Presence
Drew Deaton, CEO, Help Lightning

4. Transforming Medical Device Field Service across Platforms, Systems and Oceans
Heather White, Director of Client Delivery, ForeFront

5. Integrate, Don’t Isolate: Integrating Powerful New Technology and Analytics to Improve Customer Experience and Increase Productivity
Ted Steffner, FieldOne Solutions Specialist, Microsoft

6. Using Product and Service Data as a Strategic Asset
Carter Gentry, Senior Director of Delivery, ServiceSource
Pete Geoly, Senior Manager of Solutions Marketing, ServiceSource

7. Are you being Servitized? Let's Discuss Servitization and its Enabler - The Internet of Things
John Danese, Senior Director, Life Sciences IBU, KPIT